Entrepreneurship and How to Establish Your Own Business 6th Edition

Did you know that, in South Africa, 70% to 80% of small businesses fail within the first five years of their establishment? Research indicates that this failure is often due to a lack of understanding of basic business concepts by the entrepreneur. In the competitive South African business environment, it is essential that aspiring entrepreneurs and new business owners have a solid foundation of knowledge on which to build sustainable businesses.

Key Features

This edition explains important business concepts in lay terms and uses updated examples to focus on:

• the entrepreneur’s personal skills set
• role models in the field of successful entrepreneurship
• thinking ‘out of the box’ to find opportunities in the market
• evaluating business ideas
• drawing up a business plan
• setting up a business
• legal and other business requirements that apply to new businesses.

Entrepreneurship and how to establish your own business (6th edition) is a foundational book covering the key areas of entrepreneurship and small business development.