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A thorough understanding of the basics of marketing is essential for any marketing practitioner and student of marketing. Marketing: An introduction is a valuable tool which describes the foundational aspects...

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A thorough understanding of the basics of marketing is essential for any marketing practitioner and student of marketing. Marketing: An introduction is a valuable tool which describes the foundational aspects of marketing and enables a basic understanding of this field. This book has a strong focus on the principles of marketing, the importance and use of social media, and the integration of marketing principles with other business functions. The book is written in an accessible style and is presented in an easy-to-understand format which makes teaching and learning about the principles of marketing much simpler. Marketing: An introduction is written by authors with many years of experience in the field of marketing, who have published a number of books and articles on this subject.

Marketing An Introduction 2nd Edition

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