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The electronic age has brought many changes to the world of marketing and sales. More people are communicating in cyberspace to access more information about products, services and brands. New...

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The electronic age has brought many changes to the world of marketing and sales. More people are communicating in cyberspace to access more information about products, services and brands. New methods of selling and communicating with customers are invented virtually on a daily basis.
The electronic age has brought many changes to the world of marketing and sales. More people are communicating in cyberspace to access more information about products, services and brands. New methods of selling and communicating with customers are invented virtually on a daily basis. And the extended use of social media is placing new demands on marketers, sales managers and sales practitioners around the world. Despite this upheaval, retailers and marketers believe that personal selling - the age-old art of person-to-person communication between a salesperson and a prospective customer, is here to stay - although it should be adapted to incorporate technological developments. In this fourth edition of Personal Selling, the authors outline the key steps in the&

Personal Selling 4e

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